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EICMA MOTO International Motorcycle Exhibition - EICMA is the worldwide leading fair for the world of the motorcycle.

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Visitor attraction - The show takes place over six days and attracts hundreds of thousands of attendees, along with journalists and trade press. The 2018 show drew over half a million visitors!

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Eagerly anticipated - Now in its 77th year, the fair is one of the most eagerly awaited events in Milan for biking enthusiasts and, indeed, the general public.

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Two-wheel extravaganza - Bikes, motorbikes, mopeds, push scooters, and urban mobility solutions are showcased across three pavilions.

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Innovative - This year, 1,800 of the most prestigious brands in the sector previewed their latest innovations in biking for 2020.

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International - Around 60% of exhibitors at EICMA 2019 were international brands.

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'Made in Italy' - But 2019 also focused on 'Made in Italy,' acknowledging Italian quality, style, sustainability, and innovation.

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E-bikes - A special focus was also given to e-bikes, which make for sustainable, eco-friendly mobility solutions.

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Start-up and students - EICMA provides an opportunity for start-ups and students in engineering to showcase their ideas.

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Emerging brands - The promotion of emerging brands is also spotlighted. 

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Scooter style - EICMA is much more than just mean machines. It also exhibits stylish scooters.

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Headgear - Biking attire exhibits are also popular attractions. Headgear is especially prominent.

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Biker fashion - Clothing too is given ample display space—items such as gloves.

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Model looks - Racing motorbikes and team displays enjoy prominent positions at the show.

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Spare parts and components - Bikes are carefully deconstructed so that visitors can focus on individual components.

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Competitive - While EICMA is a collective effort, it's also staged in a highly competitive atmosphere, with each motorbike manufacturer vying for the public's attention.

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Glamorous promotion - The next generation of motorcycles are promoted in a glamorous and offbeat manner.

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Bikes for the 2020 market - The buzzwords at EICMA are "innovation" and "evolution."

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Debut of new models - Naturally, Italian motorcycle companies are represented in considerable numbers at the show, where new models make their debut.

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Showroom quality - The machines are carefully displayed as if they were in a showroom. 

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Slick promotion - It's all about eye contact and grabbing the attention of motorbike enthusiasts. 

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Unique selling point - Each stand serves a unique purpose as a selling point: slick advertising is what the motoring sector is all about!

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American classic - The unmistakable bodywork of a Harley-Davidson gleams under spotlight.

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Eye on Japan - Japanese bikes including Suzuki are among the leading brands that appear at EICMA every year.

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Test-drive options - There are test-driving options available in a dedicated outdoor area.

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Custom display - Custom design displays demonstrate how bikes can be fashioned into individual character statements. 

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Bikes in art - Artisans promote their skills at EICMA: anything from beautiful scale models worked from metal to ambitious concept projects.

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Off-road - Rally and endurance bikes are displayed in competition condition to emphasize their robust design.

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Futuristic - Freedom and fantasy sit together well at the exhibition. 

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Accessories -

The devil's in the detail. Every conceivable part of a motorbike is put on show for discussion and scrutiny.

See also: Get your motor runnin' with motorcycle facts.

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